Our portfolio includes two short product films: a nine-second film of a silver bracelet and a seven-second ad for a black card. Both move between a wider shot and close-ups of the details: the links, clasp and engraved plate of the bracelet, and the chip, printed design and logos of the card. In shots that close, every detail of the product has to be right.
AI can change details you did not ask it to change: a logo, the text on a label, the finish of a metal. Good preparation is the simplest protection. You do not need everything below before you contact us, but each item you have ready saves a round of questions later.
1. Know where the film will run
The channel decides most of the format, so start there.
- Where it will appear: a social feed, a paid ad, a product page or a presentation.
- The shape: vertical (9:16) for most phone feeds, horizontal (16:9) for websites and presentations, square (1:1) for some placements. If you need several, list them now. A film framed for one shape is not automatically right for another.
- The length: our two examples run nine and seven seconds.
- The one thing a viewer should remember or do.
This is the first step of how we work: we learn the audience, the message, the product and where the film will appear.
2. Gather the product facts
- Clear photos of the real product from several angles, in good light, with close-ups of anything that must be exact: logos, printed text, stitching, clasps, the finish of a surface.
- Exact names and colours, including variant names and colour codes if you have them.
- Logo files and brand guidelines.
- Packaging, if it should appear.
- A short list of what must never change. On a card like the one in our ad, that is the printed design and the logo. On a bracelet, it is the shape of the links and the finish of the metal.
3. Write down what the film may say
Words on screen need the same care as the product. Collect the claims you can support, the exact on-screen text, any prices or offers, and the legal lines you must include. A film should never show the product doing something it cannot do.
4. Choose references, and say what you like about each
References are the easiest way to share a feeling. For each one, say what you want to borrow: the light, the pace, the camera movement, the setting or the mood. One reference with a clear note is more useful than a folder of links.
5. Decide what you need delivered
- Versions: for example, one main film and shorter cut-downs.
- Formats: the shape and length for each channel.
- Languages: and any on-screen text that changes between versions.
- Sound: music, voiceover or none. If you already have licensed music or a voiceover, tell us.
Our product films cover creative direction, product-focused footage, and the editing and delivery formats your channels need, with the scope agreed up front.
6. Check permissions and labelling
Make sure you have the rights to everything you send: product photos, logos, music, and any person’s likeness or voice. Generating new footage does not clear the rights in the material behind it.
If the film shows people created or changed with AI, check how it should be labelled. Platforms have their own settings for AI-generated content, and some places now have rules for advertising. New York requires advertisers to disclose synthetic performers in ads, and the EU AI Act includes transparency rules for AI-generated content. Check the rules where your film will run. This guide is not legal advice.
7. Agree how feedback will work
Name one person who collects feedback and approves the film. You review the finished work before we prepare the agreed final formats, so one consolidated set of comments keeps the work moving.
8. Share a budget range and your dates
Cost and timing depend on what you need. We agree the scope, price and timing with you before starting, so a budget range and any fixed dates help us suggest the right approach early.
Your checklist
A clear brief or a rough idea is enough to start a conversation. Brand assets and references help if you have them.
Let’s make something